When you realize you are listening to a consumer confession...

is the moment you know you have unlocked a true INSIGHT

We help brands decode consumer behavior and motivation

The Insight Studio is a strategic research consultancy specializing in uncovering consumer insights to inform brand strategy, innovation, product development and communications for clients in a wide range of industries.


We help brands decode consumer behavior and motivation …
to bring clarity to ambiguity

Today, when making a decision, consumers consider more factors and are faced with more external influences than ever before.

We believe that with context, behaviors that initially appear impulsive or irrational are understood; and with empathy, motivations that seem enigmatic are explained.

We understand today's consumers

  • …Experiences
  • …Motivations
  • …Behaviors
  • …Attitudes

We will help you discover something new

  • We start with empathy
  • We listen without presumption
  • We are students of observation
  • We focus on the implicit and indirect “why’s”

We deliver insights and strategies through research

  • Ethnographic Research
  • In-Depth Interviews
  • Focus Groups
  • Shop-Along Studies
  • Online and Mobile Research (Chats, Focus Groups, Diaries)
  • Custom-Designed Strategic Quantitative Studies

We translate insights into action

  • User Experience
  • Concept Testing
  • Product Development & Innovation
  • Brand Strategy Positioning
  • Package Design
  • Qual/Quant Validation


It’s not what we do, it’s how we do it

We don’t believe that all research leads to insight.

Insight is sparked by asking the right question and crafting the right research design and approach that enables a natural, two-way conversation with consumers.

We are successful at discovering strategic insights because we work at the intersection of art, science, and experience.

We think creatively, we are students of human behavior, and have a proven track record of solving business challenges through strategic application of insights.

We approach every client engagement with a clean slate and open mind, clear of any presumptions.

This allows us to focus with empathy on your business as well as your consumers. We want to know what it’s like to walk in your shoes and your consumers’ shoes.