When you realize you are listening to a consumer confession...
is the moment you know you have unlocked a true INSIGHT
We help brands decode consumer behavior and motivation
The Insight Studio is a strategic research consultancy specializing in uncovering consumer insights to inform brand strategy, innovation, product development and communications for clients in a wide range of industries.
We help brands decode consumer behavior and motivation …
to bring clarity to ambiguity
Today, when making a decision, consumers consider more factors and are faced with more external influences than ever before.
We believe that with context, behaviors that initially appear impulsive or irrational are understood; and with empathy, motivations that seem enigmatic are explained.
We understand today's consumers
We will help you discover something new
- We start with empathy
- We listen without presumption
- We are students of observation
- We focus on the implicit and indirect “why’s”
We deliver insights and strategies through research
- Ethnographic Research
- In-Depth Interviews
- Focus Groups
- Shop-Along Studies
- Online and Mobile Research (Chats, Focus Groups, Diaries)
- Custom-Designed Strategic Quantitative Studies
We translate insights into action
- User Experience
- Concept Testing
- Product Development & Innovation
- Brand Strategy Positioning
- Package Design
- Qual/Quant Validation