WHO WE ARE
Romanee is a passionate and creative Strategic Consumer Insights and Experience professional with over 25 years of leading, executing, and implementing strategic applications of research to create value. Digging deep into the “why’s” is her passion and part of her DNA.
As an experienced Qualitative Research Moderator, she has conducted hundreds of focus groups, in person interviews, and ethnographic research studies. She also has extensive expertise in Quantitative Design methods, including Customer Satisfaction Studies, Attitude and Usage Studies, Segmentation Studies, and Conjoint Studies.
Prior to starting The Insight Studio, she honed her classically trained Insights and Marketing skills through her tenures at Kellogg s’, BISSELL Homecare, and Steelcase, where she held leadership positions in Insights and Strategy, New Business Development, and Marketing Management.
Romanee holds a BA in Psychology from The University of Michigan and an MBA from The Kellogg School of Management at Northwestern University.