Insight Studio has been an extension to our team that we rely on to assure our research needs are being met in the most efficient way and on budget at all times.  Without their attention to detail and understanding of our strategic needs, we would not be able to work as fast as we need to in order to launch on time.  From quant to qual – we discuss what we want out of the research and Insight Studios designs the research to meet our needs.

I worked with Romanee while I was CEO of Orthopaedic Associates of Michigan, PC (OAM), the largest independent Orthopaedic Physician Practice in Michigan. As a result of the initial project briefing process, Romanee was able to quickly grasp the industry dynamics and our business challenges, which was critical in the designing of the research to meet our needs. She adeptly moderated the focus groups in a way that uncovered underlying motivations and triggers of the patient decision making process. Her insights and recommendations influenced the marketing direction of OAM.

I had the pleasure of collaborating with Romanee on several different usability projects over the years.  Over time, she became not only a resource for fulfilling usability research needs, but she became a valuable member of the project teams, providing input/results that were integrated into the design process and resulted in the development of some incredible user-friendly products.  Romanee’s expertise spans the entire user research spectrum, from initial problem analysis and research objective definition to implementation of findings and even deployment.  However, most importantly, her professionalism is of the highest order, thereby guaranteeing that not only will a quality product be delivered, but it will be done in the most efficient and engaging manner possible.  

As a local, small business in the building industry, we were new to conducting our own research. We typically relied on national industry insights. Working with The Insight Studio to gather qualitative information on our market and growth opportunities was a very positive experience. Romanee quickly got up to speed with our industry dynamics so she could properly design the right tools to gather our information and moderate the sessions with good thought and foresight. The results of our study provided opportunities of growth for us and our Contractor clients. Sharing with them this information has strengthened our partnership and reinforced us as a leading supplier. We most definitely recommend The Insight Studio for future research needs.   

Romanee is a long-trusted partner for ensuring our qualitative studies are expertly crafted, curated, and facilitated.  She is extremely skilled in identifying best options for study implementation and consistently exceeds expectations in creating reports that translate consumer insights into management decisions and actionable business recommendations.  She is also flexible, collaborative, highly intuitive and passionate about executing successful research projects – highly recommended!

The Insight Studio provided the Maple Hill marketing and innovation team with invaluable information to quickly pivot and ensure optimal product development in a key period of growth in the extremely competitive organic dairy CPG industry. As a startup, it was imperative that we clearly understood the process, deliverables, and level of investment, and Romanee was able to expertly guide us through swift rounds of consumer testing, while also providing clear outcomes and strategic budget considerations. Additionally, her unwavering focus on understanding our industry and unique challenges added exceptional value to subsequent rounds of testing.