WHAT WE DO
We Use User-Centered Methods to Unlock Keen Insights and Simple Truths Behind User…
…Experiences
…Motivations
…Behaviors
…Attitudes
We Have a Passion for Curating Stories.
We start with empathy
We listen without presumption
We are students of observation
We focus on the implicit and indirect “why’s”
We consult, design, and execute customized strategic research using various methods:
Ethnographic Research
In-Depth Interviews
Focus Groups
Shop-Along Studies
Online and Mobile Research (Chats, Focus Groups, Diaries)
Custom-Designed Strategic Quantitative Studies
We bring "in-the-trenches” expertise in designing research for:
User Experience
Concept Testing
Product Development & Innovation
Brand Strategy
Positioning
Package Design
Qual/Quant Validation